You have a passion for your network marketing company, and you can see its potential for helping you develop the life you want most. And helping others create transformation.
But maybe you're wondering, "now, what?"
How can you take your passion and enthusiasm and use it to create a successful home for yourself? A magnet that draws people in and gives you the opportunity to show them how you can help, and what is possible for them if they let you?
Well, before you can answer those questions, I believe it's important to look within. You need to be clear about who you are, what you bring to the table (the magic that is you), and how you plan to "bring it!"
So that's where we'll start...
Identify Your Mission
"I’ve heard people in the profession say that your why should make you cry. What that means is that your why should move you emotionally, and keep you enthusiastic about this business during the ups and downs that any entrepreneur can face." - Sarah Robbins
What's Your Mission?
Take a moment to think about all the reasons why you decided to start your network marketing business. You may want a second income to save for college for your children, or to save for your retirement.
You might have been so excited by the products that you wanted to be a part of the company & spread the word. I'm guessing this is a big part of your reason, as it was for me. And you may feel called to make this business a success for other reasons.
Maybe you want to travel the world, or create a lifestyle you know will bless your family. And what you want for yourself is very important! It becomes the basis for supporting every step you take as you build your business. The dream can pull you forward.
But could there be a larger mission that you may not have fully articulated? Being clear about it will help you stay excited when or if the going gets a little tough.
For example, I want to help single mompreneurs, toughing it out with only one income, to be able to leverage their reach and make a substantial income from home, so they not only can be home with their children, but also can work less & make more. I love helping mompreneurs, in general, but because I am single (again), I have a heart for others struggling in the ways I have.
Well, I know that I can't help them if I don't help myself first. So when I am tempted to give up and go take a nap, this part of my mission reminds me that my work is not yet done.
What is the mission that would carry you forward?
What Magic or Essence Will You Add to it?
The more real you are, and the better you get at communicating who you are, the easier it will be to attract the people most likely to buy from or work with you. If you are warm and friendly, or quirky, or funny, it's those traits that will be endearing, not just your passion for and information about your products or opportunity.
People join YOU, not your opportunity.
So it's a great idea to think about what you bring to the table. If you are wise, or funny, make sure that shows up in your content. Don't ever try to hide who you are, or pretend to be like an ideal you have in mind.
Don't aim for perfection, because the disappointment will steal away your motivation.
Be good to yourself as you think about your own magic, the essence of who you are, that makes you special. And will add flavor to everything you do online.
Choosing a Target Market
"The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly." - Alina Dizik
Choosing a target market and designing every piece of content you write for them and only them will mean that that group of people will hear you calling their names & be much more likely to listen closely to what you are saying. You want a fairly narrow niche so that your message goes straight to the heart of the ones who need you most.
As a wellness entrepreneur, you might be tempted to think that your ideal audience is people who want health and wellness. If all of the products are so exciting in the ways they can help, shouldn't you tell people about all of them?
It's tempting, but unfortunately, it's too broad. You want to get as narrow as you can, whether your focus is wellness, healing or people building a business.
So take a minute right now and imagine choosing one of the things you're excited about and focusing just on solving that one problem.
As an example, let's start with a general target market and explore how it could be more specific.
Let's Try Weight Loss...
If you only say that you have a product, or series of products, that will help your people lose weight, you may be talking to too many different types of people, which could mean most of them won't pay attention. Why are they interested in losing weight?
So they don't have to buy new clothes, or because they can't afford to buy them.
So they will look hot when they go to their next high school reunion.
Because they just had a baby and want to lose the baby weight.
Because their doctor told them to because of a health condition: pre-diabetes
Because their doctor told them to because of a health condition: diabetes
Because their doctor told them to because of a health condition: heart problems
Because they are divorced or single again & are ready to get back out there
Because they are afraid their spouse is losing interest & they don't know what else to do
They are interviewing for jobs and are afraid that a thinner person might get hired, instead
They are in menopause and have never weighed as much as they do now
Isn't that an amazing number of possible reasons for wanting to lose weight? And if all your friends asked for advice, wouldn't you have different things to say to different people, depending on their situation?
If you had a website whose message was, "if you are trying to lose weight in time for a reunion or a beach vacation, I have a product that may help," might that be clearer than, "I can help you lose weight?"
Let's look at another one...
You are marketing yourself as a network marketing coach for beginners who want help getting started. And your website says you can help them get started.
But what, specifically, might they need help with?
Conquering the fear of making videos
Figuring out how to set up & start a blog
What to post on their Facebook page
How to find people on Twitter
How to do SEO or find the best keywords
Now, I do know that you would probably want to help with all of those things. And maybe you'd write a post or two about them, but if you want to be the go-to person for newbies, you might get much more attention if you were the go-to person for FB ads, or Instagram, or Twitter followers, etc. But not all of them.
So, aim for niched, is what I'm saying. :)
Thinking about your own business, what group of people tugs at your heart? And what kind of expertise are you most interested in developing?
Here's what that would look like in a sentence...
I help ... who struggle with (or who need help with) ... by telling them about ... or helping them ...
Take a minute to grab paper and pen or pencil and write a few possible sentences for yourself.
Next, you want to identify what your target market's problems are. What do they struggle with that they would like to change?
And if it changes, what would that look like for them? What do they want?
For example, let's look at the ones who want to lose weight so that they don't have to buy new clothes...
They feel their clothes pull at them because of their extra weight
Their clothes don't flow over them anymore; instead they get stuck on the way down, and they find themselves pulling at them to try to stretch them out.
They hate having to leave the house knowing they don't look their best, and they are afraid of having to use money they don't have to buy clothes that will fit better.
What they want is to lose enough weight to wear their clothes comfortably again. Maybe to get back to that size and feel a sense of accomplishment. Maybe also, to look in the mirror again and like what they see in those clothes.
(Btw - I have been overweight most of my life and found it really easy to think of these possibility lists. You may want to focus on issues you know well, too.)
Think through the struggles and wants for your target market and keep it in mind when writing headlines and titles.
"How to ... so that ... without ..."
How to lose enough weight to look really good in your clothes again, so you won't have to spend money you don't have on new clothes.
How to use create a content strategy and plan your blog posts so you can be sure to include and create the content your audience needs and not have to worry that you'll forget it.
Try a couple now for your niche.
So nice to have you here! I'm an author, intuitive healer, spiritual coach & blogger. I'm also a proud homeschooling mom.