Meet Jeanine
  • Home
    • About
  • Soul Readings
  • The Enlightened Soul
  • Blog

Blogging Success: You, as Your Client's Guide and Mentor

4/9/2019

14 Comments

 

This blog post is the second one of a mini series about building a successful blog. Yesterday, we talked about getting clear about the problem you solve and for whom you solve it.

Today, I want to suggest that the best blogs tell a story to their readers. A hero's journey that calls them to the quest, shows them that you are the mentor they need to guide them to the solution they are looking for and then tells them how to work with you.

blogging tips, start a successful blog, Genius Blogger's Toolkit
Your hero’s journey begins in your usual daily routine. There’s something wrong, something seems to be missing. ... Suddenly a new path appears in front of you as an inspiration, ...which calls you to new adventures. [Next we might encounter] a mentor, a person who prepares us and inspires us to take the journey into the adventure... - To Real Life
Every person who visits your blog is on a quest, and she's checking out your blog to see if you might be the answer or solution. When you make yourself the mentor for your hero or target market, you can use your blog to tell her story.

As she sees herself in the story, it will be easier to see the solution you offer as the obvious perfect fit because you've placed it so well in the story you're telling, and describing it so clearly as the next step on her path.

Here is a simplified version of the stages of the hero's journey...

(1) The Call to Step onto the Hero's Path: the story may have begun when the hero was in denial or resistance, but gradually, the problem becomes clear or gets worse and the hero becomes aware of the need for change or resolution. She may continue to resist the call, but eventually, she decides that the uncertainty or fear of taking the risk is better than continuing to live in the problem.

(2) Meeting the Mentor: In this part of the story, the hero meets her mentor or guide. And immediately, the guide knows what to do to help. She isn't a fairy godmother, unfortunately, but her advice is exactly what the hero needs. So, instead or rescuing or saving the hero, she teaches the hero how to do it herself, empowering her for a lifetime.

(3) The Transformation: during this phase, the hero learns and practices everything the mentor taught her and gradually, things begin to shift. At times, it almost feels miraculous and happens faster than she expected. At other times, the wait seems long, but the mentor has helped her heal fear and develop trust, so she knows it is only a matter of time.

(4) The Resolution: finally, the problem has been solved and everything is as it should be. The journey has changed the hero and she now feels empowered to create the life they want.

   We all love stories of heroes & courage, and when you tell a story that spotlights the consumer it shows that you care more about serving the people than you do about making sales. When consumers can make that connection, when they can go on an emotional journey with your brand, it helps to build customer trust & loyalty." - Alex Herring, PaceCo.com

Here's another way to look at how you can use the hero's journey in your marketing, from StoryBlock.com, and in Kevin O'Sullivan's telling, as mentor, you and the hero defeat the enemy together! He shares the following principles...

Your customer or recruit is the hero of her own story.

Her pain points or challenges are an enemy you two will fight together. She takes a leap of faith & accepts your help.

As her guide, you lead the way & show the hero how to defeat the enemy.

After teaching the strategy, you continue to guide her through her quest, and you defeat the enemy together.

How can you use the hero's journey in the stories you tell on your blog?

A Hero's Guide to Blogging


Today is the last day for the flash sale for The Genius Blogger's Toolkit. 

Although I am an affiliate for it, I also wholeheartedly recommend it as a fellow blogger. I want all of us to succeed at offering our brilliance, and I know we can't do that if we remain unseen and our blogs don't succeed.

I have seen a lot of training come and go for bloggers and entrepreneurs. And I have to tell you that it's not always true that you get what you pay for when it comes to online courses.

I've learned things that were nearly free that made a huge difference, but I've also spent money I shouldn't have, hoping against hope it would give me the secret to success and had my heart broken when it didn't.

What I love about the Genius Bloggers Toolkit is that it teaches like a fancy school but costs like it's for blogger moms on a budget. Like me.

If you have questions about it, I would be happy to answer them. Know that Ultimate Bundles offers a money-back happiness guarantee.

You owe it to yourself to check it out, and then see if it seems like this is what you need right now. Don't buy it if it is not the right time; don't miss it if it is.

Love to you, bloggers!

Jeanine

The Genius Blogger's Toolkit 2018
14 Comments
Kandas link
4/9/2019 11:21:19 am

Joseph Campbell has inspired so many with his writings on the Hero's Journey... Star Wars of course is the best example. I love the concept of incorporating the hero's journey to blog posts.

Reply
Jeanine Byers link
4/9/2019 04:30:13 pm

Yes, he has! I love that idea, too, Kandas.

Reply
Debi Walter link
4/9/2019 01:40:40 pm

This is such a helpful series. I only wish I had red it when I was getting started. You are providing such a great service.

Reply
Jeanine Byers link
4/9/2019 04:31:04 pm

Thank you, Debi!! I appreciate that.

Reply
Roy A Ackerman, PhD, EA link
4/9/2019 02:15:43 pm

I am not a fan of hero blogging- but I don't deprive others of their choice to employ the concept.

Reply
Jeanine Byers link
4/9/2019 04:31:58 pm

Okay. I love it, but I think we all have to find what works best for us.

Reply
Martha link
4/9/2019 05:38:26 pm

Now this would have been good to have when I started my blog blind!

Reply
Jeanine Byers link
4/10/2019 01:16:01 pm

Thanks, Martha! I find it encouraging now, too, to be reminded that my blog posts are not really about me, or even what I offer. They are meant to guide others on their own hero's journey. I am the guide and mentor, but they are the heroes.

Reply
Douglas Sletten link
4/9/2019 11:02:30 pm

Great picture of superdog! But an even better blog. I am just starting so this blog will be invaluable to me. Keep it up.

Reply
Jeanine Byers link
4/10/2019 01:16:44 pm

Thanks, Douglas!! I really appreciate that. And I love that dog, too.

Reply
Alice Gerard link
4/10/2019 12:24:50 am

My blogging style is a little different, I think. I don't know if I always have a hero in the story, and, today, the characters in the story that came closest to being heroes were dead trees and insects. So... hmmm. Not sure. Still, great concept. Sometimes, my blog posts do come a bit closer!

Reply
Jeanine Byers link
4/10/2019 01:18:52 pm

You know that's a good point, Alice. It all depends on how you hope your blog will serve. Do you inspire others to look at nature in a different way? To believe in and pursue their own artistic talents? To reflect on the impact of nature? To get interested in local politics? it could be all of the above, and in every case, your readers are the heroes and you are the guide.

Reply
Douglas Sletten link
4/11/2019 06:01:28 pm

I love your blog! It is always so insightful and full of good advice. Keep it up!

Reply
Jeanine Byers link
4/19/2019 10:39:23 am

Thanks so much, Douglas!

Reply



Leave a Reply.

    Picture

    Hi, I'm
    Jeanine

    Contemplative, mystic spirit, spiritual coach, master Reiki practitioner, and a spoonie living with ME/CFS who writes about spiritual awakening, spiritual self-care, self-love and the enlightenment path.
    ​ Learn more.


    Picture
    Picture
    Picture
    Picture
    Picture
    Chronic Illness Bloggers

    Affiliate
    Disclaimer

    This page has affiliate links, because I am an affiliate for several programs or products. But I only recommend what I believe in & am hoping will help. If you click on one of my affiliate links & then, make a purchase, I may make a commission, and my family thanks you.

    Archives

    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018

    Categories

    All
    Aromatherapy Mornings
    A Simpler Life
    Core Beliefs
    Cozy Morning Routine
    Cozy-mornings
    Emotional Healing
    Enlightenment
    Evening Routine
    Hygge Ideas
    Live Simpler Life
    Mary's Faith
    Morning Quiet Time
    Morning-routine-for-moms
    Mornings Quiz
    Raise Your Vibration
    Self Care
    Self-Care
    Self-love
    Self-love Journey
    Simple Pleasures
    Slow Faith
    Slow Living
    Slow Morning Routine
    Spiritual Awakening
    Spiritual Growth
    Spiritual Practice
    Spoonie

    RSS Feed

Copyright © Jeanine Byers, 2018-2022
Photos used under Creative Commons from emerille, conall.., kkmarais
  • Home
    • About
  • Soul Readings
  • The Enlightened Soul
  • Blog